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Marketing
Do you have all the business you need?
| A few fortunate folks can answer that question in the
affirmative. Most of the rest of us, if we’re honest,
cannot. If there was a simple way to increase your business volume,
you’d do it, wouldn’t you?
Obviously, the answer is 'Yes.' |
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Next to vehicle lettering, signs are the least
expensive form of advertising available. You pay for it once, and
it works for you ever after. Check with the State Department of
Transportation, or just imagine, how many vehicles pass your
business daily? All are potential customers/clients if they see
your sign.
At Sign Source, we see a well-designed sign much like a fly
fisherman sees his finely baited hook: It is the subtle things
that make your business stand apart from the competition - and that
is what gets folks in your door.
Art vs. Science
Beyond the creative design aspect is the
science. What makes a sign readable? At what distance? How much
lettering is too much? What can be done to attract attention?
Letter style, graphics, color, shape, size, and location.
Basic design principles apply to all forms of
art. Whether photography, fine art, graphic art, or sign design,
the same elements are what make a good sign a great investment. If
design didn’t matter, all signs would be black and white with block
lettering.
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