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Design Matters
A Study in Bad Sign Design: Dusty’s Deli
 It’s lunchtime, and you’re hungry. There are
two restaurants next to each other and you’ve never been to either. One restaurant owner had his brother-in-law make the sign,
the other is by a professional sign company.
Where are you going to eat lunch?
Your signs project an image — is it the
right image? Does your sign have the ability to capture
attention, deliver a clear and concise message, and have those
subtle qualities that invite or draw a potential customer into your
business?
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